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Consumer Behavior: Buying, Having, and Being (12th Edition) – Global – eBook

For courses in Consumer Behavior

eBook details

  • Author: Michael R. Solomon
  • File Size: 139 MB
  • Format: PDF
  • Length: 633 pages
  • Publisher: Prentice Hall; 4th Edition
  • Publication Date: September 12, 2017
  • Language: English
  • ISBN-10: 1292153105
  • ISBN-13: 9781292153100

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About The Author

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition deepens the study of consumer behavior into an investigation of how not having (or having) certain products affects our lives. Esteemed author Professor Solomon looks at how possessions influence how we feel about each other and ourselves, especially in the canon of the digital age and social media.

In the 12th Edition (global), Solomon has updated and revised the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both personal and professional relevance to college students, making it easy to apply them outside of the classroom. The updated textbook is rich with up-to-the-minute discussions on a range of topics such as “Meerkating,” “Dadvertising,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

NOTE: This is the PDF of the eBook edition, not the US edition.

 

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