This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more accessible, connected, and informed than ever before, many corporations are investing in customer engagement marketing. The ebook will appeal to academics, consultants, practitioners, and managers looking to improve customer engagement.
NOTE: This sale only includes the PDF ebook Customer Engagement Marketing by Palmatier, Kumar, and Harmeling.