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Essentials of Business Communication (11th Edition) – eBook

eBook details

  • Authors: Mary Ellen Guffey, Dana Loewy
  • File Size: 37 MB
  • Format: PDF
  • Length: 608 pages
  • Publisher: Cengage Learning; 11th edition
  • Publication Date: January 24, 2018
  • Language: English
  • ASIN: B079QFJF1W
  • ISBN-10: 1337386499, 035744387X, 1337386618
  • ISBN-13: 9781337386494, 9780357443873, 9781337386616

$17.00

Author(s)

Dana Loewy

Dana Loewy

Dr. Dana Loewy got an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. She has been teaching business communication at California State University, Fullerton for over 20 years. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, Dana has taught various German courses and has served as a guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington.

Fluent in several languages, including her native languages of Czech and German, Professor Dana has authored critical articles in many areas of interest, including translation, literary criticism, business communication, and business ethics. She has played an increasingly significant collaboration role with Dr. Guffey on recent editions of many books including Essentials Of Business Communication. Before co-authoring with Dr. Guffey, Dana worked as a professional translator for 25 years, during which time she provided subtitles for thousands of major feature films and movies. Dana also published various prose translations and poetry, most notably The Early Poetry Of Jaroslav Seifert and On The Waves Of Tsf. Very active in the Association for Business Communication, Dr. Dana Loewy focuses on creating effective learning and teaching materials for graduate and undergraduate business communication students.

Mary Ellen Guffey

Mary Ellen Guffey

Dr. Mary Ellen Guffey, a dedicated professional, as taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). Guffey has taught at the Santa Monica College, University of Illinois, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Mary is the founding author of 3 award-winning textbooks: Essentials Of Business Communication, Business Communication: Process And Product, and Business English. Each updated ebook continues to lead its market and, together, these ebooks have helped hundreds of thousands of college students around the world develop language skills.

Dr. Mary Guffey serves on the review boards of the Journal of Business Communication and the Business and Professional Communication Quarterly. Dr. Guffey also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Ensure you are job-ready with the best-selling and number one choice — Guffey/Lowey’s Essentials Of Business Communication, 11th edition (PDF). In a time when communication and writing skills rank high on recruiters’ wish lists, this proven textbook helps students develop job-readiness for the 21st century. Essentials of Business Communication, 11th edition, highlights best strategies and practices backed by leading-edge research to strengthen your expert writing techniques, professionalism, workplace digital savvy, and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. Essentials of Business Communication discusses best practices for mobile technology and social media while refining your communication skills. In this latest Eleventh Edition, work with grammar exercises and much more.

Reviews

I really love the Essentials of Business Communication for my college students. I’m always alarmed at how poor their grammar and writing skills are, and this is one of the few ebooks that address those skills effectively.

One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey textbook this year. The quality of the content and support resources for Essentials just can’t be matched.

As an experienced instructor teaching business communication for the 1st time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor’s Manual, and it helped me prepare quickly for my class and get me up to speed–without having to spend valuable time learning how to present the material. The “how-to” instructions for EBC gave me a comfort level that would otherwise have taken several semesters.

P.S We also have the Essentials of Business Communication 11e’s testbank, manual and other instructor resources for sale ($15). Contact for more info.

NOTE: This sale only includes Essentials of Business Communication 11th edition in PDF. No subscription to Cengage Unlimited or access codes come with the book.

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