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Essentials of Services Marketing (3rd Edition) – eTextBook

eBook details

  • Authors: Jochen Wirtz, Christopher H. Lovelock
  • File Size: 38 MB
  • Format: PDF
  • Length: 720 pages
  • Publisher: Pearson; 3rd edition (February 23, 2018)
  • Language: English
  • ISBN-10: 1292089954
  • ISBN-13: 9781292089959

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About The Author

Christopher H. Lovelock

Jochen Wirtz

Jochen Wirtz

Professor Jochen Wirtz is Vice Dean, Graduate Studies, and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, US, and a Global Faculty of the Center for Services Leadership at Arizona State University, US. Previously, Professor Jochen was the founding director of the dual degree UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015).

Jochen has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms. Originally from Germany, Dr.Jochen spent 7 years in London before moving to Asia. Today, he shuttles between Asia, US, and Europe.

The book, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services management or services marketing.

Make it easy for college students to understand: Simple, Clear, Language and Visual Learning Aids. The authors use simple English and short sentences to help college students grasp concepts more easily.

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