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Foundations of Business (6th Edition) – eBook

eBook details

  • Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
  • File Size: 71 MB
  • Format: PDF
  • Length: 544 pages
  • Publisher: Cengage Learning; 6th edition
  • Publication Date: January 10, 2018
  • Language: English
  • ASIN: B079QL2FGQ
  • ISBN-10: 1337386928, 1337670979, 1337678759
  • ISBN-13: 9781337386920, 9781337670975, 9781337678759

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Author(s)

Jack R. Kapoor

Robert J. Hughes

Robert J. Hughes

Dr. Robert J. Hughes specializes in business administration and college instruction. He has taught Introduction to Business for over 36 years both online and on-campus for Richland College. In addition to Business and Foundations Of Business, Dr. Hughes has authored college textbooks in business mathematics and personal finance and served as a content consultant for two popular national television series, "Dollars & Sense: Personal Finance for the 21st Century" and "It's Strictly Business."

Bob is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the Foundations Of Business textbook. In addition, he is the lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. Robert is the recipient of 3 different Teaching in Excellence Awards at Richland College.

William M. Pride

William M. Pride

Dr. William M. Pride is a Professor of Marketing, Mays Business School, at Texas A&M University. Dr. Pride got his Ph.D. from Louisiana State University. He is the co-author of Cengage's FOUNDATIONS OF BUSINESS, a market leader. William teaches Principles of Marketing at both graduate and undergraduate levels and constantly solicits student feedback important to revising a Principles of Marketing textbook. His research interests are in promotion, advertising, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Bill is a member of the American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

Gain the understanding of business to become a more informed consumer, better employee, and even a successful business owner with Pride/Hughes/Kapoor’s Foundations Of Business, 6th Edition (PDF). Every feature has been evaluated by business students and experienced instructors, like you. New activities and applications guide you in applying important concepts. This up-to-date and latest 6th edition highlights business ownership, human resources, management and organization, e-business, information systems, marketing, accounting and finance. You will study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes international business, social media, green and socially responsible business and sustainability. Online resources help you further master important concepts and succeed in today’s competitive business world and in your personal life.

P.S We also have Foundations of Business 6e’s testbank, and other instructor resources for sale. Contact for more info.

NOTE: This sale only includes Foundations of Business 6th edition in PDF. No Cengage Unlimited or access codes provided.

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