Foundations of Marketing (8th Edition) – eBook

eBook details

  • Authors: William M. Pride, O.C. Ferrell
  • File Size: 102 MB
  • Format: PDF
  • Publisher: Cengage Learning; 8th edition
  • Publication Date: October 3, 2018
  • Language: English
  • ISBN-10: 1337614629, 1337614556
  • ISBN-13: 9781337614627, 9781337614559

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About The Author

O.C. Ferrell

William M. Pride

William M. Pride

Dr. William M. Pride is a Professor of Marketing, Mays Business School, at Texas A&M University. Dr. Pride got his Ph.D. from Louisiana State University. He is the co-author of Cengage's FOUNDATIONS OF BUSINESS, a market leader. William teaches Principles of Marketing at both graduate and undergraduate levels and constantly solicits student feedback important to revising a Principles of Marketing textbook. His research interests are in promotion, advertising, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Bill is a member of the American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

Pride/Ferrell’s Foundations of Marketing, 8th Edition (PDF) ebook helps you learn on your terms. Read to textbooks and study with the aid of flashcards, notifications, and practice quizzes. No one knows what works for you better than you. Highlight key texts, add notes and create custom flashcards. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.

P.S We also have Pride & Ferrell’s Foundations of Marketing 8e test bank and other instructor resources for sale. Contact for more info.

NOTE: Mindtap or access codes are NOT included in this sale. Only the ebook Foundations of Marketing 8th edition in PDF is included.



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