How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013.
This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that’s written for advertising and marketing professionals to grow their brands.
It’s the first audiobook to present these laws in context and to explore their meaning and application. Probably the most distinctive element to this book is that the laws presented are tried and tested; they’ve been found to hold over various conditions, time, and countries. That is contrary to most marketing texts and certainly, much data provides evidence that a lot of modern marketing theory is far from soundly based.
“A truly thought-provoking guide.” – Timothy Keiningham, IPSOS Loyalty
“A scientific journey that reveals and explains with great rigor the Laws of Growth.” – Bruce McColl, Mars Incorporated
“This book places marketing’s myth-makers, of which there are a lot of, in their proper place.” – Thomas Bayne, MountainView Learning
“Till every marketer applies these learnings, there will be a competitive advantage for individuals who do.” – Mitch Barnes, The Nielsen Company
…entrepreneurs need to move past the psycho-babble and read this audiobook… or be left hopelessly behind.” – Joseph Tripodi, The Coca-Cola Company
“There’s a competitive advantage here for those who understand and follow this book’s lessons.” – Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.
“This audiobook ought to be required reading on any marketing course.” – Colin McDonald, the ‘father’ of Single-Source analysis and writer of Tracking Advertising & Monitoring Brands
“The evidence in this book should make any marketer think hard about how they handle their brands.” – Kevin Brennan, General Manager, Snacks and Marketing Director, Kellogg UK
“More than anything else, however, I am simply plain envious. It is a book I wish I had the intelligence to jot down… Studying Sharp’s critique of the cult of differentiation made me smile. And I laughed out loud at his characterization of supposedly dedicated consumers as “uncaring cognitive misers.” – Marketing Week