Managerial Economics and Strategy (2nd Edition) – eBook

For courses in Managerial Economics

eBook details

  • Authors: Jeffrey M. Perloff, James A. Brander
  • Formats: ePub, PDF (converted)
  • File Sizes: 27 MB, 16 MB
  • Length: 704 pages
  • Series: The Pearson Series in Economics
  • Publisher: Pearson; 2nd edition
  • Publication Date: January 16, 2016
  • Language: English
  • ISBN-10: 0134167872, 0134472764, 013416976X, 0134472551
  • ISBN-13: 9780134167879, 9780134472768, 9780134169767, 9780134472553

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About The Author

James A. Brander

Jeffrey Perloff

Jeffrey Perloff

Dr. Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, labor, trade, marketing, and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). Perloff has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. Jeff received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Brander and Perloff’s Managerial Economics and Strategy 2nd edition (PDF/ePub) uses real-­world examples and issues to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, game theory, managerial behavioral economics, and pricing are especially valuable to future managers. Boxed mini­-cases and In-text examples use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The 2nd Edition has been fully updated and revised reflect new supply-and-demand curves and include discussions of corporate social responsibility (CSR), opportunistic behavior, and innovation. It also features new learning objectives, end-of-chapter questions, examples, and spreadsheet exercises.

P.S Since the PDF is converted, the page numbers may not match the physical book. The (original) ePub version is also included

NOTE: This sale only contains the ebook Managerial Economics and Strategy 2e in original ePub and converted PDF formats. No access codes included.


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