Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis.
It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The ebook also provides a platform for practitioners, academicians, and researchers to get an understanding of marketing management concepts from an OR perspective.
This ebook offers relevant, international perspectives on techniques for market assessment under one canopy. It will be valuable for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains many related and valuable techniques used in real-life problems faced by industries.
NOTE: The product only includes the ebook, Market Assessment with OR Applications in PDF. No access codes are included.