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Marketing 13th edition – Kerin/Hartley – eBook

eBook details

  • Authors: Roger Kerin, Steven Hartley
  • File Size: 132 MB
  • Format: PDF
  • Length: 768 pages
  • Publisher: McGraw-Hill Education; 13th edition
  • Publication Date: February 12, 2016
  • Language: English
  • ASIN: B01CF6FTGG
  • ISBN-10: 1259573540, 1456260979
  • ISBN-13: 9781259573545, 9781456260972

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Author(s)

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience in the higher education classroom continue to inform the title’s innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage college students through active learning techniques, and vivid descriptions of marketing professionals, businesses, and entrepreneurs in exercises, cases, and testimonials that help college students personalize marketing and identify all the possible career interests.

Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this thirteenth edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Kerin/Hartley’s Marketing 13e is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet (Sold Separately)

Additional ISBNs: 978-1259573545, 978-1456260972978125, 9738012, 9781260549898, 1259738019, 1260549895, 978-1259738012, 978-1260549898,

P.S we also have the Marketing 13th edition testbank, instructor manual, and other resources for sale. Contact for more info.

NOTE: This sale only includes the ebook Marketing 13th edition, by Kerin and Hartley, in PDF. No access codes or software is included with the product

 

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