Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers.
Underscoring that even the best services and products will go unsold if marketers cannot communicate their value, the Marketing 6e PDF eBook explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions very engaging and current.
P.S we also have Marketing 6th edition testbank, instructor manual and other resources for sale. Contact for more info.