Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today.
Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its clients, customers, and partners has changed at the same level. Still, no marketing management ebook on the market today fully and effectively gains and communicates to college students how marketing management is really practiced in the 21st-century business world. Undoubtedly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
NOTE: This sale only includes the ebook Marketing Management 2nd Edition in PDF. No access codes are included.