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Marketing Management (2nd Edition) – Marshall/Johnston – eBook

eBook details

  • Authors: Greg W. Marshall, Mark W. Johnston
  • File Size: 11 MB
  • Format: PDF
  • Length: 576 Pages
  • Publisher: BE; 2nd edition
  • Publication Date: February 25, 2014
  • Language: English
  • ASIN: B00HZ3BGEY
  • ISBN-10: 0078028868, 0077437071, 0077437012
  • ISBN-13: 9780078028861, 9780077437077

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Author(s)

Greg W. Marshall

Greg W. Marshall

Professor Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is also the Associate Dean for Academics and the Academic Director for the Executive DBA Program. For over 3 years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship. He was previously on the faculty at Oklahoma State University, TCU, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Professor Marshall’s managerial industry experience includes over thirteen years with companies such as Mennen, Warner-Lambert, and Target Corporation. He has been heavily involved in teaching in Executive MBA and MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Introduction to Strategy, Strategic Marketing, and Sales and Relationship Management).

He has written many textbooks related to Marketing. He is also the co-editor, with Mark W. Johnston, of Sales Force Management and the forthcoming Routledge Companion to Selling and Sales Management.

Mark W. Johnston

Mark W. Johnston

Dr. Mark Johnston is the Professor of Marketing and Ethics at the Crummer Graduate School of Business at Rollins College. He previously taught at Louisiana State University and the Texas A&M. Mark has published extensively on a variety of marketing topics and has worked with a number of multinational corporations, including Bayer Chemical, Ford, and Daimler-Benz.

Dr. Johnston's research focuses on the topics of salesperson motivation, sales force effectiveness, employee turnover, CEO priorities, and ethical business strategy. He is also noted for his expertise in teaching seminars on a variety of international marketing topics.

He is co-author of Sales Force Management, Contemporary Selling, and Marketing Management and Essentials of Marketing Management.

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today.

Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its clients, customers, and partners has changed at the same level. Still, no marketing management ebook on the market today fully and effectively gains and communicates to college students how marketing management is really practiced in the 21st-century business world. Undoubtedly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

NOTE: This sale only includes the ebook Marketing Management 2nd Edition in PDF. No access codes are included.

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