Marketing: Real People, Real Choices (9th edition) – eBook

Real people making real choices. For undergraduate Principles of Marketing courses. 

eBook details

  • Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
  • File Size: 85 MB
  • Format: PDF
  • Length: 608 pages
  • Publisher: Pearson; 9th edition
  • Publication Date: January 14, 2017
  • Language: English
  • ISBN-10: 0134292669, 0134293142
  • ISBN-13: 9780134292663, 9780134293141

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Elnora W. Stuart

Greg W. Marshall

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Marketing: Real People, Real Choices 9th edition (PDF) is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the PDF etextbook helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

P.S We also have Marketing: Real People, Real Choices, 9e test bank, instructors manual and powerpoint presentation for sale. Contact for more info!

NOTE: This purchase only includes the eBook Marketing: Real People, Real Choices, 9th edition in PDF. No online/access codes included.


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