Marketing: Real People, Real Choices 9th edition (PDF) is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Relevant, timely, and dynamic, this reader-friendly textbook shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The updated 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the PDF etextbook helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
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NOTE: This purchase only includes the eBook Marketing: Real People, Real Choices, 9th edition in PDF. No online/access codes included.