Real people making real choices
Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied, and what they really mean in the marketplace.
The 9th Edition offers more information than ever on the key issues every marketer needs to know, including analytics and metrics, value, and ethical and sustainable marketing. And with new assessments and examples, the textbooks assist readers in actively learn and remember chapter content, so they know what’s happening in the world of marketing currently.
Also available with MyLab Marketing MyLab(TM) Marketing is an online tutorial, homework, and assessment program designed to work with this ebook to engage students and enhance results. Within its structured environment, learners practice what they learn, test their understanding, and follow a personalized study plan that helps them better comprehend the course material and understand difficult concepts.
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NOTE: The product only includes the ebook Marketing: Real People, Real Choices, 9e (Global) in PDF. No access codes are included.