This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems:
- All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted
Planned around these four First Principles of Marketing, this important new textbook provides a unique and extensively classroom-tested approach to marketing strategy. It offers a structured framework to develop effective strategies to deal with varied marketing problems while incorporating data analytics into the decision-making process.
Penned by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics, (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, and practicing executives planning to bring a more systematic approach to their companies’ marketing strategy efforts.
NOTE: The product includes the ebook, Marketing Strategy: First Principles and Data Analytics in PDF. No access codes are included.