In Principles of Economics, 3rd edition, (PDF), esteemed authors Bob Frank, Ben Bernanke, Kate Antonovics, and Ori Heffetz present a streamlined offer of core concepts in introductory economics and reinforce them by applying and illustrating each in numerous contexts. With engaging questions, exercises and explanations, the authors help university students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage all students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need when they need it and how they need it so that your class time is more effective and engaging.
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