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Principles of Marketing 17th edition (Global) – eTextBook

For Principles of Marketing courses that require a comprehensive textbook. Help readers learn how to create value through customer connections and engagement

eBook details

  • Authors: Philip T. Kotler, Gary Armstrong
  • File Size: 112 MB
  • Format: PDF
  • Length: 736 pages
  • Publisher: Pearson; 17th edition (Global)
  • Publication Date: January 19, 2017
  • Language: English
  • ASIN: B01MS9VB6E
  • ISBN-10: 013449251X / 9352865618
  • ISBN-13: 9780134492513 / 9789352865611

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About The Author

Gary Armstrong

Gary Armstrong

Dr. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Gary holds undergraduate and masters degrees in business from Wayne State University in Detroit, and received his Ph.D. in marketing from Northwestern University. He has contributed numerous articles to leading business journals. As a consultant and researcher, Gary has worked with many companies on sales management, marketing research, and marketing strategy.

But Gary's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, Gary has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received 3 times. Most recently, Dr. Gary received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Philip is author of Marketing Management (Pearson), now in its 15th edition and the most widely used marketing book in graduate schools of business worldwide. He has authored dozens of other successful textbooks and has written more than fifty books and one-fifty hundred articles in leading journals. Philip is the only 3-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Dr. Philip was named the first recipient of 4 major awards: William L. Wilkie “Marketing for a Better World” Award, and the Distinguished Marketing Educator of the Year Award both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers  the Charles Coolidge Parlin Marketing Research Award; Marketing Excellence Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Dr. Philip in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, the professor  was ranked as the 4th “most influential business guru/author” of the 21st century.

 

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th edition helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral part of their daily lives. To help folks understand how to create value and build customer relationships, Armstrong and Kotler present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the PDF of 17th Edition (Global version) is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape experiences, brand conversations, and communities.

Book name, contents, and authors are exactly same as Hardcover Edition or US Edition. Only the cover is different and the quality of paper (for the printed book).

P.S we also have Principles of Marketing 17th edition (Global) testbank, instructor manual and other resources for sale. Contact for more info.

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