Public Relations: Strategies and Tactics (11th Global Edition) – eBook

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

eBook details

  • Authors: Glen T. Cameron, Bryan H. Reber, Dennis L. Wilcox
  • File Size: 12 MB
  • Format: PDF
  • Publisher: Pearson; 11th edition (Global)
  • Publication Date: July 31, 2014
  • Language: English
  • ISBN-10: 1292056584
  • ISBN-13: 9781292056586


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Bryan H. Reber

Bryan H. Reber

Dr. Bryan H. Reber, Ph.D., is professor of public relations at the University of Georgia’s Grady College of Journalism and Mass Communication. Bryan teaches introduction to public relations, writing, management, and campaigns.  On the graduate level he teaches management, campaign research, persuasion, and public opinion. Reber's research focuses on public relations theory, pedagogy, practice and health communication and has been published articles in such publications as the Journalism and Mass Communication Quarterly, Journal of Public Relations Research, and Public Relations Review.

Dr. Bryan regularly presents his research at national and international academic conferences.  He is the co-author of several books, including Public Relations Today: Managing Competition and Conflict and Think: Public Relations, Public Relations Writing & Media Tactics. Bryan worked for 15 years in public relations at Bethel College, Kansas. He has conducted research for the Sierra Club, Ketchum, and the Georgia Hospital Association, among others.

Dennis L. Wilcox

Dennis L. Wilcox

Dr. Dennis L. Wilcox, Ph.D., is professor emeritus of public relations and past director of the School of Journalism & Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America, former chair of the PRSA Educator’s Academy, and past chair of the public relations division of AEJMC. Among his 6 books, Dr. Wilcox is the lead author of Think: Public Relation, Public Relations: Strategies and Tactics and  Public Relations Writing and Media Techniques. His honors include the Xifra Award from the University of Girona (Spain), PRSA’s “Outstanding Educator,” and an honorary doctorate from the University of Bucharest. He is currently a member of the International Public Relations Association (IPRA) and the Arthur W. Page Society, a group of senior communication executives. Dennis regularly gives presentations to professionals and college students in such diverse nations as Serbia, India, Latvia, Thailand, and Argentina.

Glen T. Cameron

Glen T. Cameron

Dr. Glen T. Cameron, Ph.D., is Gregory Chair in Journalism Research and founder of the Health Communication Research Center at the University of Missouri. Dr. Cameron has authored more than 300 chapters, articles, and award-winning conference papers on public relations topics. In addition to being coauthor of Public Relations: Strategies and Tactics, he is also coauthor of Think: Public Relations and Public Relations Today: Managing Competition and Conflict. A popular lecturer internationally, Glen has received the Baskett-Moss and Pathfinderawards for career achievement.  Glen gains ongoing public relations experience by managing over $42 million in external funding of health public relations projects for sources such as NCI, Missouri Foundation for Health, USDA, NIH, CDC, the U.S. Department of Defense, and (the evil?) Monsanto.

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards undergraduate students, and many colorful charts and pictures are used to enhance major concepts.

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