In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management has several niche typologies but no clear common theoretical and methodological framework on which to rely. This model has remained missing from the market niche research in the field of strategic management and has led to a status of conceptual ambiguity of the field.
NOTE: The product only includes the ebook Strategic Management of Market Niches: A Model Framework in PDF. No access codes are included.