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Understanding Business: The Core – eBook

eBook details

  • Authors: William Nickels, James McHugh, Susan McHugh
  • File Size: 117 MB
  • Format: PDF
  • Length: 616 pages
  • Publisher: McGraw-Hill Higher Education
  • Publication Date: April 1, 2016
  • Language: English
  • ASIN: B072F1LDDH, B01N9147TB
  • ISBN-10: 1259869296
  • ISBN-13: 9781259869297

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Author(s)

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Nickels’ Understanding Business: The Core (PDF) reflects the latest business developments and practices including the Trans-Pacific Partnership post-financial crisis and recession, social/on-demand/mobile marketing, Affordable Care Act, Generation Z and more. Developed upon request of faculty, Understanding Business: The Core is a more brief value-priced 18-chapter version of the number 1 selling Nickels’ Understanding Business with condensed marketing coverage and tightened content throughout.

This briefer value-priced package delivers a platinum experience that:

Improves Student Performance — Understanding Business: The Core puts college students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business (not included in the sale) and the only program to offer SmartBook the learning tool that prepares college students for class by guiding them through readings that you assign.

Enhances your Teaching — The expert authors are dedicated to supporting your teaching and your student’s learning which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the US market that carefully reviews each and every resource to ensure cohesion.

Accessible to All — This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines and provides college students the opportunity to learn regardless of disability or learning style. What’s more, The Core earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Give your business students the platinum experience. Choose Understanding Business: The Core, the best ebook on the subject.

NOTE: This sale only includes the ebook Understanding Business: The Core in PDF. No access codes come with it.

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