The Writing and Editing for Digital Media 3rd edition (PDF) eBook teaches high school and college students how to write effectively for digital spaces — whether blogging, writing for an app, crafting a story for a website, or using social media to expand the conversation. The exercises and lessons in each chapter help all students build a solid understanding of the ways that digital communication has introduced opportunities for multi-directional communication and dynamic storytelling. With this accessible guide and accompanying site, every student learns not only to create content but also to become careful, creative managers of that content.
Based on Brian Carroll’s extensive experience teaching a course of the same name, this revised and updated 3rd edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to:
- Teach best practices in the areas of management, social media strategy, and use.
- Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective;
- Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases;
- Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geo mapped, personalized media ecosystems;
- Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts;
Updated with pedagogy and contemporary examples including examples from the 2016 presidential election that Trump won, and an expanded look at using social media, the 3rd edition broadens its scope, helping digital writers and editors in all fields, including marketing, public relations, and social media management.
“In the latest edition of his textbook, Carroll does just what he promises: He keeps pace with the complex and often, as he says, a blurry world of digital media while maintaining a solid journalistic grounding in the fundamentals of digital writing and editing.” — Scott Warnock, Drexel University
“A superb presentation of conceptual frameworks grounded in practical examples, Writing and Editing for Digital Media 3e prompts students to bridge design with content, voice with style, and argumentation with ethics. The new and expanded coverage of data visualization, geo-mapping, and social media guides users to develop increasingly interactive and multimodal digital textbooks.” — Ashley J. Holmes, Georgia State University
“Digital spaces keep evolving. Social media constantly keeps changes. Adroit storytelling, precision writing and tight editing are forever. This textbook links foundational journalism principles with ambient media values to cleverly teach methods as content creators. Exercises and lessons are practical for identifying the underpinnings of writing through use of various platforms.” ― Margena A. Christian, the University of Illinois at Chicago
“The one ebook your college students will not want to get rid of when the course is over. Media studies, journalism, and multimodal composition students appreciate the combination of Carroll’s concrete advice in the context of his incisive appraisal of ever-changing new media landscapes. This is a tremendously versatile digital writer’s reference ebook that manages to be supremely practical and intellectually engaging at the same time.” — Heather Julien, Emory University